Know Your Fans. Cultivate Your Community. Build Your Business.
You already know a fanbase you own is worth more than one you rent. Building it, the strategy, the tech, and the day-to-day, is a full-time job. That's the job we do.
We start inside your artist's existing fan communities, reading the group chats, the Discord threads, the comment sections, to learn what fans actually value and how they want to connect, with the artist and with each other. Those insights shape the strategy. Only then do we build the stack.
It's how we've grown communities into the thousands for artists including Luvcat and Tom Grennan.
No two fanbases behave the same way, so we start from scratch on strategy and lean on our own playbooks for execution. The result is owned channels fans look forward to hearing from, and tell other fans about.
The same approach built fan clubs thousands of members strong for The Swell Season and Tom Walker.
Artists have rented their audiences from social platforms for years, paying in reach every time an algorithm shifts. We run growth campaigns that bring those fans into channels your artist controls, so the people who care most are reachable on release day, on-sale day, any day.
We doubled year-on-year revenue for White Lies. For Radiohead, we project managed a private fan ballot that 4x their mailing list and helped deliver the lowest secondary market volume in the band's touring history.
Comprehensive strategy & tech platform management to grow your artist's business.
Making your fans feel heard, seen and valued is the secret to your success - we meet the fans where they are and facilitate deeper connections with the artists they love.
Expert daily management, content planning, Fan Moderator development, and cross-platform systems that actually work. The result is superfans who buy more, spread the word, and stick around for the long haul. We build and manage fan communities on:
We utilise all of the features in your chosen CRM to grow your list, identify your fan audience segments, and build programs that reward them with perks and access.
We build and manage fan clubs that drive recurring revenue and deepen relationships with your superfans. Strategy, setup, exclusive content, ongoing management - we handle everything. Custom solutions for every artist, partnering with the best platforms in the business.
Through targeted surveys and focus groups with your most engaged fans, we uncover what they truly value, what they'll pay for, and what opportunities you're missing. Every insight informs strategy. We translate research into recommendations for products, experiences, pricing, and fan engagement.
TapHover a Case Study card to reveal the story.
Case StudyLed the strategy and execution of a secure verification and ballot system powered by OpenStage, delivering tickets to real fans across a five-city European residency.
Case StudyAs Luvcat's star rose, we funnelled fans into her CRM and community — first on WhatsApp, then a new Discord server — recruiting and training fan mods to build a highly engaged community that sells out products in minutes.
Case StudyQualitative fan research informed our strategy, we relaunched the Shopify store and Single-powered fan club, and monthly Discord AMAs turned the most engaged fans into an owned revenue channel.
Case StudyWorking closely with Tom's superfans, we relaunched the Discord community, built a fan-led Stationhead channel, and ran a Facebook Fan Group strategy that helped drive a chart-topping album.
Case StudyUsed Tom's touring & festival schedule to drive mailing list sign-ups, and launched a freemium Fan Pass fan club with archive demos and unseen session content ahead of his album campaign.
Case StudyQualitative fan surveys informed our strategy. We connected with Facebook Fan Group admins every month and relaunched a monthly official newsletter to put fans at the centre of the 40th anniversary year.
Case StudyWe launched and managed a free fan club that super-served the most passionate fans with exclusive content and early access, capped by a release-week livestream with products only available during the event.
Case StudyBig Cookie developed and managed a one-hour Q&A livestream on the band's Shopify store, built around exclusive limited-edition formats that drove chart-eligible pre-orders.
Big Cookie oversaw the planning and rollout of the Radiohead tour registration and ticketing programme for their European shows in November and December 2025. Pulling several teams and projects together into one place, Big Cookie’s calm and positive approach was just what we needed to help navigate us through some quite complex problems and find the most equitable solutions for both band and fans alike.
JULIE CALLAND
COURTYARD MANAGEMENT, RADIOHEAD
Big Cookie have become an extension of our central services team, helping us deliver sophisticated CRM strategies for numerous key artists across the ATC roster. Big Cookie brings a level of analytical rigour and music industry intuition that's rare to find. The results speak for themselves—stronger fan relationships and tangible revenue growth.
RIC SALMON
HEAD OF GROWTH, ATC MANAGEMENT
The Big Cookie team have been amazing to work with. They have a deep understanding of how artists and their fanbases operate, pairing standout ideas with real, tangible results. Thanks to their hands-on approach, smart strategy, and genuine care for the people they work with, we’ve seen clear, measurable growth across our artists.
ALICE BEAL
GENERAL MANAGER, INSANITY RECORDS