Know your fans. Cultivate your community. Build your business.
You already know a fanbase you own is worth more than one you rent. Building it, the strategy, the tech, and the day-to-day, is a full-time job. That's the job we do.
We start inside your artist's existing fan communities, reading the group chats, the Discord threads, the comment sections, to learn what fans actually value and how they want to connect, with the artist and with each other. Those insights shape the strategy. Only then do we build the stack.
No two fanbases behave the same way, so we start from scratch on strategy and lean on our own playbooks for execution. The result is owned channels fans look forward to hearing from, and tell other fans about.
Artists have rented their audiences from social platforms for years, paying in reach every time an algorithm shifts. We run growth campaigns that bring those fans into channels your artist controls, so the people who care most are reachable on release day, on-sale day, any day.
Comprehensive strategy & tech platform management to grow your artist's business.
Making your fans feel heard, seen and valued is the secret to your success - we meet the fans where they are and facilitate deeper connections with the artists they love.
Expert daily management, content planning, Fan Moderator development, and cross-platform systems that actually work. The result is fans who buy more, spread the word, and stick around for the long haul. We build and manage fan communities on:
We utilise all of the features in your chosen CRM to grow your list, identify your fan audience segments, and build programs that reward them with perks and access.
We build and manage fan clubs that drive recurring revenue and deepen relationships with your fans. Strategy, setup, exclusive content, ongoing management - we handle everything. Custom solutions for every artist, partnering with the best platforms in the business.
Using FanSight, our proprietary social and community listening platform, we track what fans are saying across social platforms and fan communities. We then go deeper with surveys and focus groups with your most engaged fans, to find out what they value, what they'll pay for and where the opportunities are. Every insight becomes a clear recommendation for products, experiences, pricing and fan engagement.
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Case studyBig Cookie oversaw the planning and rollout of the Radiohead tour registration and ticketing programme for their European shows in November and December 2025. Pulling several teams and projects together into one place, Big Cookie’s calm and positive approach was just what we needed to help navigate us through some quite complex problems and find the most equitable solutions for both band and fans alike.
Julie Calland
Courtyard Management, Radiohead
Big Cookie have become an extension of our central services team, helping us deliver sophisticated CRM strategies for numerous key artists across the ATC roster. Big Cookie brings a level of analytical rigour and music industry intuition that's rare to find. The results speak for themselves—stronger fan relationships and tangible revenue growth.
Ric Salmon
Head of growth, ATC Management
The Big Cookie team have been amazing to work with. They have a deep understanding of how artists and their fanbases operate, pairing standout ideas with real, tangible results. Thanks to their hands-on approach, smart strategy, and genuine care for the people they work with, we’ve seen clear, measurable growth across our artists.
Alice Beal
General manager, Insanity Records
Tell us a little about what you're working on, then pick a time for a 30-minute intro call.