About Big Cookie
Big Cookie is a direct-to-fan agency for the music industry. We help artists, managers and labels build a direct relationship with their fans, through mailing lists, fan clubs and communities they own.
Aaron Bogucki started Big Cookie in January 2024. Before that, he spent ten years leading digital marketing and audience development strategy across Universal Music, then five years leading digital and marketing at AWAL. His work included digital strategy for The Weeknd, Post Malone, Ariana Grande, Little Simz, Ellie Goulding and The Rolling Stones.